Case studies, production diaries and craft notes from Frutto Media: how our video productions for brands and agencies come together, from concept to final cut.
60 pieces of content, 60 different scripts, 2 days. For SharkNinja's launch in Italy we built a true Content Factory: 5 creators, 10 actors, two apartments in central Milan and a dedicated crew to make it all work.
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The Olympics don't wait for post-production. For Samsung at Milano Cortina 2026, we built a content workflow designed for speed — dozens of TikToks, Instagram assets, digital and advertising content, all produced around the clock. With a dedicated delivery lead keeping production and editors focused on the right priorities, we turned Olympic-scale chaos into a system that could keep up.
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Three days. Ten locations. Multiple crews. Hundreds of assets. For Unilever’s Liquid I.V. launch, we built a production workflow designed to move as fast as the campaign itself — capturing dozens of videos and hundreds of photos across Italy, while keeping every team aligned and every delivery on schedule.
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What if the camera is no longer the final image, but just the beginning? We tested a new production workflow: shooting on a smartphone, then rebuilding the footage from the ground up with AI. The result proved something we strongly believe in: AI works best when it adds to human creativity, not when it replaces it.
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How we built Samsung's main TV campaign for the Bespoke AI line — from Laboratorio to Home, two shoots, one vision.
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Three countries. Three crews. One summer on the move. For Aperol’s Turn on the Sunset, we followed the campaign across East Europe — from catamarans and branded vehicles to festivals, activations and sunsets, capturing thousands of moments through photography, cinema and drone. A summer-long production built to keep up with the energy of the campaign.
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